Cause Related Marketing Cause related marketing gives your customers the opportunity to purchase a product whilst supporting our charity. A proportion of each sale or agreed set amount is donated to Hestia for a particular product or a service. In some cases, the company may agree to donate a proportion of the selling price to charity, or the customer can also be asked to ‘round-up’ their purchase for a charitable donation or add an optional donation to charity. You may have seen this happen in a restaurant bill, when paying for petrol or even a taxi, flight or theatre tickets. In addition to raising vital funds for charity, this can also be a great way to raise awareness for a cause and your own brand too.